This masterpiece of a book authored by Tim Wu revolves around the idea that in this age of an open Internet, it is anything but challenging to fail to remember that each American information industry, starting with the telephone, has in the end been taken captive by either some heartless monopoly or cartel.
Tim Wu, through this book, brings about the historical saga of two intertwining stories regarding ATT and developments of other American media sectors, including radio, movies, and television. Throughout the various versions of stories explored in the book, Wu makes a point to ask the reader if history would repeat itself with the newest consolidation of the information industry and could the Internet—the whole progression of American information—come to be controlled by one corporate leviathan possessing "the master switch"?
The title shows Wu's direction. It is acquired from one-time CBS News president Fred Friendly's comment that issues of free discourse fundamentally trail the topic of "who controls the master switch" The caption withdraws from Edward Gibbon's Decline and Fall of the Roman Empire. Wu's goal is to show that by "enlightening the past," it will be conceivable "to foresee what's to come."
This article analyzes the main subject mentioned above and how Tim Wu expressed his reasons by portraying historical sagas and their subsequent connection with the current world. It will also include an opinion-based illustration of the book through this analysis.
Central Theme Of the Book
Wu's focal thesis is that the cycle of progress rehashes itself on numerous occasions in each media area. Whichever organization builds up early technological strength gives it its best shot to keep up its first-mover advantage. Wu names this exertion the "Kronos Effect: the endeavors attempted by a predominant organization to devour its expected replacements in their early stages."
Establishment of the Thesis
To build up his theory, Wu leaves a yearning history of the interchanges businesses in the twentieth century. Going through it like a strand of DNA is the narrative of how the Bell phone organization transformed into AT&T, one of the most fearsome syndications ever – which was in the long run separated by the Federal Communications Commission, yet has now viably reconstituted itself.
At that point, there's the account of transmission radio, a promising medium caught by RCA and NBC with the intrigue of the FCC after that comes motion pictures and the story of how a freewheeling, tumultuous and inventive industry was cornered by a cartel of vertically coordinated companies which for quite a long time directed all realistic innovativeness through a bunch of restricted openings.
AT&T is the star of Wu's book, a mentally aspiring history of current communication technology. "History shows a regular progression of IT innovations," he states, "from someone's leisure activity to someone's industry; from jury-manipulated contraption to smooth creation wonder; from an unreservedly available channel to one carefully constrained by a solitary enterprise or cartel — from open to shut framework." Eventually, business visionaries or controllers crushed the shut framework, and the cycle started once again.
Relevance to the Current World
Clarifying how creation brings forth industry and industry generates empire—an advancement frequently honored by the government, commonly with smothering consequences. The Internet may easily be considered to be the world's network for communication. Yet, it began as a Defense Department venture.
As "The Master Switch" shrewdly shows, governments regularly have jobs that no organization will play alone. Wu recognizes a respected example in the moves of the present incredible data powers: Apple, Google, and a shockingly resurgent AT&T. A regal fight weavers the Internet's future, and with pretty much every part of our lives carried on with now subject to that organization, this is one war we dare not tune out.
As of now, Steve Jobs, CEO of Apple, the world's second most significant organization and the one who needs to join Hollywood's creation motor with Apple's circulation framework to assume control over everything, is the most leading example proving this theory.
Opinion on the Book
Wu presents a decent defense that the Internet is powerless against the cycle. The world's PC network is, at last, an essential element onto which different types of communication technology such as film, phone, TV, radio are beginning to migrate. This is the thing that media heads mean by "convergence." It appears liable to enable big organizations to get much more significant and offers the potential for significantly more tight control of data than ever.
Wu instead calls for obliging "all force that derives from the control of information." He states, "In the event that we put belief in freedom, it must be independence from both private and public intimidation."
I consider The Master Switch a superb read. It is pressed with authentic accounts, including an intriguing assortment of historical anecdotes, and furthermore is loaded up with savvy chunks about the serious disappointments of the system. It is focused on an informed general crowd, and not just at a couple of masters. Wu composes with elegance and mind, and his book ought to excite inquisitive aspirants.
The stakes in today's world are higher than they were in the twentieth century. Then, our media were distributed through an assortment of non-crossing channels. These days, they are mainly merging onto a solitary network, i.e., the Internet. If that somehow happens to be captured, the suggestions for society and culture are really startling. The incredible value of Wu's book is that he constrains us to confront the chance with the expectation that, by being cautioned, we might be forearmed.