Myntra Penalized for Delivering Wrong Product: Chandigarh Consumer Commission

The District Consumer Disputes Redressal Commission at Chandigarh has made a noteworthy ruling against Myntra, imposing a penalty of ₹4,000 and directing a full refund to a customer after delivering the wrong product. In the case of Avnish Mittal v Myntra Designs Pvt Ltd, Commission, President Pawanjit Singh and member Suresh Kumar Sardana issued the order on March 5, deeming Myntra's actions as "deficiency in service and unfair trade practice."

Avnish Mittal had lodged a complaint stating that despite ordering men's shoes worth ₹7,611, Myntra delivered a pair of ladies' sandals instead. Despite Mittal's attempts to resolve the issue through customer support, it remained unresolved, prompting him to approach the Commission.

While Myntra claimed to be an intermediary and shifted responsibility to the independent seller, the Commission found the evidence provided by Mittal, including the invoice, order confirmation, and consignment photograph, to be compelling and unrebutted.

The Commission refuted Myntra's argument of being an intermediary, emphasizing that as the tax invoice indicated the sale through Myntra, it couldn't evade liability.

Consequently, the Commission ordered Myntra to refund the full amount of ₹7,611 to Mittal along with 9% interest per annum from the date of purchase. Additionally, Myntra was directed to pay ₹2,000 as compensation to Mittal and cover litigation costs with another ₹2,000.

Advocate Sukhwinder Singh represented the complainant, while Advocate Gaurav Bhardwaj appeared for Myntra.

This ruling highlights the importance of upholding consumer rights and holds businesses accountable for deficient services, setting a precedent for e-commerce platforms to ensure accurate and satisfactory deliveries to customers.

Author: Anushka Taraniya

News Writer, MIT ADT University